The BrandBuilder Blog - Building a strong brand
Building a strong brand
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Most recent entries from Rss Feed In a nutshell.
That. * * * Problem? Solution: CEO-Read – Amazon.com – www.smroi.net – Barnes & Noble – Que Filed under: Social...
Game change – Part 2: Moneyball and the second dot.com bubble
Filed under: opinion Earlier this week, I wrote about what Moneyball‘s Peter Brand called the “epidemic failure to understand what is...
Game-change: Moneyball and the reality of social business.
I finally watched Moneyball over the weekend. I’m not a big baseball fan but it held my interest, partly because it was based on a true story...
The 5 basic rules of calculating fan (or follower) value
The 5 basic rules of calculating the value of a Facebook ‘fan’ A question that routinely comes up in social media circles is what is the value of a...
Customer Lifetime Value: one of the keys to measuring long term ROI, among other uses.
LTV infographic by Kiss Metrics “People pay you. Not pageviews.” That pretty much says it all. (image source.) This is as badass as it is...