Promoting your web projectIn Web Project Creation Process
Website Promotion and SEO
In addition to onsite optimization you also need to worry about *offsite optimization*. There is plenty of information out there on the subject where you can stay up to date on the newest SEO developments.
Here are the basics you NEED to know:
- Use an XML Sitemap Plugin for your WordPress installation
- Submit your XML Sitemap to Google Webmaster Tools
- If you are using a .com, .net, .org, biz or .info and if you are targeting a specific country rather than the whole world, make sure you set this up in Google Webmaster Tools. This will help you a LOT in local Google search engines like Google.de etc.
- Steadily create backlinks from relevant websites to your site. Comment on other peoples blog and link back to your site, participate in industry forum and link back in your forum signature and profile. Try to ask for backlinks via email.
Social Media Integration
Since the hype of social media, there are rumors that search engines care about how you perform on social media sites like Facebook, Twitter, Pinterest and LinkedIn. Should your project allow it, you may want to create business profiles on this networks and link back to your site. You also have the option to use the RSS feed of your WordPress Blog to automatically spread your content updates on some of these networks. A service you may want to look at is Twitterfeed.com. Once again Social Media Marekting is a whole industry on its own, and you will find plenty of resources to go deeper into to the subject.
Recommended Swiss directory for quality Websites: http://www.bitzli.com